Al Mulla starts brewing Bo’s Coffee, the Philippines’ largest homegrown coffee brand
Manila, Philippines - The Philippines’ largest homegrown coffee brand, Bo’s Coffee, is now officially brewing in Dubai’s most prominent shopping mall, The BurJuman Mall!
Bo’s Coffee in Dubai is a partnership with Al Mulla Business Group that’s bringing the Philippines’ homegrown coffee chain and its Filipino Brand of Hospitality to the UAE. The love, warmth and care of the Filipino shines through exceptional, unparalleled service, promoting the Filipino culture with a Philippine Coffee Experience in the UAE.
Signature brand of Filipino Hospitality
The Experience Bar showcases different brewing methods with a wide range of Philippine Coffee Origins presented right in front of coffee enthusiasts. Emiratis can now raise the bar with their Philippine coffee experience while Filipino patrons are welcomed to feel like they are home again.
With both cultures’ love for coffee crossing territories and enjoying a cafe culture boom, Al Mulla selected Bo’s Coffee in its foray into food & beverage because of the brand’s pride for coffee and its unique brand of Filipino hospitality.
“Bo’s Coffee demonstrates the Filipinos’ unique brand of hospitality that hits so close to home. Being a staple in the UAE, coffee has always been ingrained in our culture, with a coffee pot or what we call a ‘dallah,’ that’s proudly shown and featured in our currency,” shares Maryam Khalid, Al Mulla CEO.
Warmth of wood in the City of Gold
The signature warm, cozy vibe across Bo’s Coffee stores in the Philippines are brought in to tell stories of bean origins, coffee culture, and Bo’s Coffee’s pride for Philippine Coffee. Complemented by exquisite murals, the store is a fusion of both the Philippines’ and Dubai’s cultures.
With Dubai considered as the gateway to the world for global trade, the arches at the main entrance coming from the mall side represent the portal that is the City of Gold.
The gold trimmings and accents around the store, along with the sand dune slopes that inspired the ceiling design of the main dining, are odes to the city that exudes luxury and magnificence. Brilliantly blended with the Solihiya in select spaces, the humble rattan plant that’s long been used as a material for furniture in the Philippines, and the differing wood slats in the Experience Bar expressing the varying mountains of the Philippines where Bo’s Coffee gets its homegrown beans, both represent home.
The Dubai Cafe Lifestyle
One thing that Dubai does exceptionally well is its cafe scene. Al Mulla and Bo’s Coffee just opened the perfect cafe vibe for an after-shopping coffee break, a fancy remote working place, or simply a hang-out hub to enjoy the city buzz.
Serving classic, best-selling Signature Beverages, the Cold White Brew and Iced Creamy Latte alongside delicious, freshly-baked pastries and savory dishes, Emiratis and Dubai-based Filipinos might as well build a caffeine tolerance strong enough to still sleep soundly after a late night cap.
“We’ve never been more excited with this partnership because it doesn’t only bring over the quality Philippine Coffee to the Emiratis, but we share in their love of coffee with the warmth of our homegrown beans,” says Steve Benitez, founder of Bo’s Coffee.
Opening a string of stores across the seven emirates over the next decade, Al Mulla is already set to open the second Bo’s Coffee in the city at Sahara Centre in Sharjah very soon.
Bo’s Coffee has long been a proponent of Philippine Coffee, putting a spotlight on local coffee traders and farmers and carefully selecting social enterprises to collaborate with to develop word-class products. Bringing this passion along with its presence in the UAE, Bo’s Coffee sets the bar high in bringing Philippine Coffee quality and the Filipino Brand of Hospitality to the world.
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ABOUT BO’S COFFEE
Bo’s Coffee is a homegrown specialty Philippine coffee chain with over 100 stores all over the Philippines, 9 in Qatar and soon, 50 in the UAE. The Philippines largest homegrown coffee brand celebrates Philippine coffee, putting the spotlight on the country’s highlands.
Bo’s Coffee prides itself on flavor profiles that has a striking taste and body that truly epitomizes the rich diversity of their geographies. Its Philippine Coffee Origins beans are sourced from the mountains of Sagada, Benguet, Mt. Kitanglad, Mt. Matutum and Mt. Apo. Each region, climate and culture contribute to the distinct flavor profile found only in the Philippines.
‘Your Homegrown Brew’ has been and will remain the brand’s promise in serving Filipinos and the world the best of what home has to offer - Philippine Coffee Origins, its coffee culture, its support and service to local start-ups and social enterprises and its Filipino brand of hospitality.